Why Marketing? Because I Lurrve It.
I’ve always had a love for marketing. It grew from a sense of glamour and excitement when a teenage, impressionable I used to listen to my 20-something cousins, employed in advertising agencies like HTA (now JWT) and O&M (now Ogilvy), used to talk breathlessly about ads, about strategies, about campaigns, about accounts and creatives, about media and planning. OK, maybe not media planning. No, that was never glamorous. But I heard about Freddy Birdy and the Polo (“The mint with the hole”) ads, about Alyque Padamsee and his legend, about the Amul campaigns and Bharat Dabholkar. I learnt, in those times of the domination of print, to find out which agency did the campaign by checking out the fine print at the bottom of the ad. In my mid-teens, I knew which agencies worked with which brands (HTA did Pepsi, I remember). I also remember hearings stories about advertising and positioning, and how it affected brands and how the world came to see them. I heard about how BMW tried to